YouTube Video Tips: Best Practices Recommended By Google

Google, the parent company of YouTube, has provided several recommendations for YouTube video tips and best practices to help creators and marketers succeed on the platform. These best practices are based on Google’s analysis of successful YouTube channels and videos and aim to help creators improve their video quality, increase engagement, and grow their audience. Whether you’re a new creator or an established marketer, implementing these tips can help you optimize your YouTube videos and achieve your goals on the platform. We will discuss some of the recommended YouTube video tips and best practices from Google.

YouTube Video Tips and Best Practices In 2023

YouTube has been a place for entertainment, education and commerce. YouTube is a popular platform for creators, businesses, and influencers to reach their target audience. It can be difficult to stand out from the crowd and gain a loyal following with all of the content available. Optimizing YouTube videos can increase your channel’s visibility and engagement. This will ultimately lead to greater success. Here are some key YouTube video tips and best practice to help you create engaging, successful content:

• First and foremost is your thumbnail: The thumbnail alone can make influence people to either watch or skip your video. The thumbnail should be of 16:9 aspect ratio with a resolution of 1280 x 720 in jpg, png, or gif formats. A custom thumbnail can be even more beneficial for SEO.
• Make good use of your title and description: Research keywords related to your video and include your target keyword in the title of your video. Use ALL CAPS, and emojis appropriately to create emphasis and also to convey emotion in your title. Include all relevant keywords in your description. Use emotional language to convey what you need to. Include social media and other relevant links, chapters, and a message asking the viewer to subscribe to the channel.
• Adding tags: Add the default video tags and suggested tags along with tags you think will be appropriate for your video. Don’t add unrelated tags because it can cause your video to perform poorly in the long run since the tags are used by YouTube to associate the video with specific words.
• Including slip in cards and end screen in your video: Slip-in cards and end screens in your YouTube video can significantly enhance viewer engagement. Slip-in cards can be utilized throughout the duration of the video, whereas end screens should be included during the last few seconds of the video, typically lasting between 5 to 20 seconds. By incorporating these interactive features, you can promote your other content and increase engagement with your viewers.
• Make your video navigation easier: Split your video into chapters to make it easier for people watching your video to navigate to the part they are curious about the most. Add chapter references in your description to make it even simpler. 
• Post regularly and engage with your audience: To convert viewers to subscribers you have to post content that the viewers want to watch regularly. Create a posting schedule and stick to it. Reply to as many comments as possible and engage with your audience. Listen to their requests and answer their queries. 

Best Practices & Tips for Using calls-to-action, End Screens On YouTube

These are the best tips and practices for using annotations, calls-to-action and end screens in your YouTube videos:

• Clear and concise language is important: End screens, calls-to-action and annotations should all be easy to comprehend. To ensure that your viewers understand what you are asking them to do, use clear language and avoid industry jargon.
• Relevant: Calls-to-action, annotations, and end screens should all be related to your video’s content. Do not include a call to action for a product unrelated to your video.
• Timing your calls to action: Your video should have the appropriate timing for your calls-to actions. Do not add too many calls to action at once. Space them out throughout your video.
• Be sparing with annotations: While annotations can be helpful for adding information to your video’s content, they should not be used excessively. Annotations that are too many can distract viewers and make it difficult to enjoy the video.
• Be sparing with annotations: While annotations can be helpful for adding information to your video’s content, they should not be used excessively. Annotations that are too many can distract viewers and make it difficult to enjoy the video.
• Be sparing with annotations: While annotations can be helpful for adding information to your video’s content, they should not be used excessively. Annotations that are too many can distract viewers and make it difficult to enjoy the video.
• End screens shouldn’t be complicated: They should be easy to read and understand. Make sure the buttons are large and clear.
• High-quality visuals are important: Annotations and end screens should be visually appealing and consistent with your branding.
• You can test and iterate with YouTube Analytics: This allows you to monitor the performance of your calls, end screens and annotations. You can test different approaches and then iterate according to what is most effective for your audience.

How Do YouTube Videos Help Marketers?

YouTube is one of the most effective and popular platforms for marketers to reach their target market. YouTube offers businesses and brands a huge opportunity to reach a large audience with its over 2 billion monthly users. YouTube video content allows marketers to create engaging, informative and entertaining content to increase brand awareness, drive traffic to their websites, and increase engagement. Here are some key points how YouTube videos can help marketers reach their goals:

• Provide Information About the Brand/Product :YouTube videos that you post have the potential to reach millions of people since it is so easy to share and can reach groups of audiences that you typically wouldn’t be able to. This means that a lot more people will be aware of your brand and product. 
• Educate and Engage Customers: An informative and creative video can educate your customers on the industry and your brand while keeping them hooked. You can share your brand’s values, purpose, and story to entertain an emotional connection between your brand and the audience. Product demonstrations and demos, interactive content, collaborating with influencers, behind-the-scenes footage, etc. There are no shortage of videos you can share to engage and educate your audience.
• Help In Search Engine Rankings: YouTube videos make a big dent in affecting Search Engine Rankings. This is why optimising your YouTube videos is necessary using Video SEO (VSEOs). When VSEOs complement your brand’s overall strategy, it can give your rankings a boost in the Search Engine Results Page significantly.
• Boost the Discoverability of the Brand/Product: YouTube being the second most popular search engine by itself tends to recommend videos to people who may be interested. This increases brand discoverability and awareness ultimately. Since YouTube videos are so easy to share, social media sharing will also play a crucial role in improving the discoverability of your brand.

FAQs