55 Video Statistics That You Should Know For Creating Successful Content

Video content is now an integral part of the digital landscape. More brands and individuals are using it to connect with their audiences. But making high-quality videos is only one part of the equation. It is essential to analyse and track your video statistics in order to optimize your video strategy. These metrics give valuable insight into how your videos perform, who is viewing them, and how viewers interact with them. Video statistics can help you refine your content strategy, increase engagement, and ultimately lead to better results. Here are some amazing video statistics that you should know.

YouTube Video Statistics

YouTube is the second most popular social media platform. However, this should not be your only reason to not use it. Research shows that YouTube is increasingly being used for education and entertainment. Your business will be more visible if you use the platform to market. Let’s take a look at some facts about YouTube you need to know.

• YouTube remains the most popular place to watch instructional and informational videos
• About 500 hours of YouTube videos are uploaded every minute
• 42% of social media users follow brands on YouTube
• 85% of video marketers advertise on YouTube 
• Around 90% of video marketers are planning to use YouTube for reaching potential customers
• 77% of marketers use YouTube to host marketing videos

Instagram Video Statistics

In case you haven’t paid attention, Instagram allows you to share videos in different formats – Reels, stories, Instagram videos, and live. Even though Instagram has always been predominantly a photo-sharing social platform, statistics show that in recent years Instagram videos have driven more engagement than photos. Take a look at the Instagram video stats mentioned below.

• 30% of the time people spend on Instagram is taken up by Instagram Reels
• 83% of Instagram users have discovered new products and services on Instagram
• 62% of Instagram users conveyed their interest in a brand or product after discovering it on Instagram stories
• 73% of marketers have observed that Instagram stories help in new customer acquisition
• 79% of new customers have been acquired by brands from Instagram
• Instagram reels provide a reach of up to 892% compared to images (providing a reach of up to 77%) for accounts with upto 500 followers

Facebook Statistics

Facebook tends to promote videos more than images. It means videos have a greater organic reach. Video marketing on Facebook can be a great way to bring in new customers if you have the right video content. Let’s take a look at the video statistics of the social network.

• Facebook is the top platform for sharing live videos
• 70% of marketers plan to use Facebook as a video marketing channel
• Around 1 billion stories are posted on Facebook every single day 
• People around the age of 33 to 45 prefer Facebook as their go-to social media platform
• 65% of all Facebook video views come from mobile users
• Facebook Reels contributed to 3.3% of ad impressions on Facebook

TikTok Video Statistics

TikTok is a popular, but still relatively new platform that allows users to share short-form videos. This makes it ideal for video marketing. TikTok video marketing will require you to create innovative and engaging videos in portrait format, which are approximately one minute long. Here are some TikTok video statistics.

• Around 8 new users join the TikTok platform every second
• TikTok ads reach almost 18% of all internet users
• It has the highest engagement rate for any social media platform around 4.25%
• 55% of users have made a purchase after coming across a brand on TikTok
• 50% of users have purchased after watching a product on TikTok Live
• TikTok users spend an average of 95 minutes per day watching videos on the platform

Video SEO Statistics

SEO optimization will make your video rank higher in search engines and make it easier for people to find you. This will increase your video’s organic reach. To increase brand awareness, you have to increase traffic and get more views of the video. Here are some key Video SEO statistics that you should know 

• According to a study by Forrester, videos are 53 times more likely to appear on the first page of search results than text pages. This shows that videos can greatly improve your website’s SEO and visibility.
• YouTube is the second-largest search engine after Google, with over 2 billion monthly active users meaning a strong presence on YouTube can greatly improve your chances of being found through search engine searches.
• Google owns YouTube and often features video content from YouTube

Product Demo Video Statistics

Product demo video typically does so well with customers because they showcase what your product/brand is all about. A well-thought-out and executed product demo video can become a precious marketing tool. Let us look at some of the stats about product demo videos.

• 73% of visitors are more likely to purchase a product after watching its product demo video
• 92% of video marketers say video is an integral part of their marketing strategy
• 55% of visitors use product demo videos to make their purchase decision
• 71% of consumers prefer video marketing as compared to other marketing strategies
• 69% of consumers prefer to watch short videos on products/services to learn more about it
• 69% of consumers say that getting to watch  product demos is the best way to make a purchase decision 

E-Learning Video Statistics

E-learning is an effective component of online learning via digital platforms. It’s appreciated for its ability to keep the learner interested and its versatility. You can present an e-learning video in many formats, including lecture-based, animations and explainer videos. Below are some figures that marketers need to know.

• Learning through video modules is said to increase knowledge retention by 25-60%
• Around 80% of workers are classified as deskless workers (working without a designated work space or desk, or people in fieldwork)
• E-learning requires 40-60% less time to learn than in a regular classroom
• 42% of companies incorporating e-learning in their training programs generate more income
• 83% of respondents prefer watching videos over other media for accessing information
• The ideal e-learning video length is around 5-6 minutes and 10-19 minutes

Testimonial Video Statistics

Video testimonials build trust and credibility for your brand and products because they feature real customers talking about the product. This is because people trust other people’s experiences more than any other source information. Let’s take a look at the some of the key stats.

• 79% of customers use testimonial videos to know more about a product
• 77% of the customers who watched testimonial videos are more likely to make a purchase
• 42% of marketers find that lack of time is the biggest constraint for creating more testimonial videos
• 88% of marketers found an increase of more than 10% gain in their campaign when they include testimonials
• 37% of customers find testimonials to be more authentic than a pitch from the brand
• 47% of customers find testimonials to be more helpful in knowing about a product or brand

Social Media Statistics

Social media users are growing faster than ever, and this number is expected to continue rising in the coming years. Here are some social media statistics that you should know.

• 58% of viewers will watch the entirety of a business video if it’s less than 60 seconds long
• 71% of Livestream viewers have purchased via social media channels
• Nearly 50% of social media users prefer video over other forms of content
• 25% of marketers find live videos to be the most important tool for social media content marketing
• Around 15% of millennials consume 10-20 hours of online video content every week
• 66% of social media users prefer short videos for better engagement

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