Video-sharing platforms exist because people are always looking for entertainment and or for something to learn for which videos are better suited. These sharing platforms make video sharing and connecting with people with the same interests much simpler. Yes, YouTube is the most popular video-sharing platform on the planet but there are a lot of other popular video-sharing platforms that are just as good. Let us look at the importance of video-sharing platforms and the top 10 video-sharing platforms that you as a digital marketer should know and use.
Why Video Sharing Platforms are Important?
Here mentioned below are the reasons for listing the importance of video-sharing platforms.
Provides a link-building opportunity: Since video-sharing platforms host various videos of similar and completely different niches, you get an opportunity to build connections with different people mostly from all over the world since these video-sharing platforms are available in multiple countries.
Videos can be shared readily: Videos aren’t easy to share as a complete file even today with all the modern technologies. It takes a bit of time to upload and then download a high-quality video file. But with video-sharing platforms, you can just upload it to the host site and then share the video link with as many people as you want to make videos readily shareable.
Brand Awareness can be improved: Improving brand awareness is a goal that has to be always pursued by businesses. Using video-sharing platforms to share videos that convey the brand value, the story behind the brand, and its goals, brand awareness can be vastly improved.
Analytics on Video viewing for unique insights: Uploading your video on video-sharing platforms will provide you with analytics of your video for unique insights. These analytics will let you know what works and what doesn’t, audience demographics, and more.
Top 10 Video-Sharing Platforms
Video-sharing platforms have revolutionized the way we consume and create video content. With the rise of social media and advances in technology, there has been a proliferation of video-sharing platforms that cater to different niches and audiences. Here are the top 10 video-sharing platforms that are currently dominating the market:
- YouTube: The largest video-sharing platform, YouTube offers a wide range of content, from music videos to tutorials, and is a popular platform for content creators and marketers.
- TikTok: The short-form video app has exploded in popularity among younger audiences, providing users with tools to create fun, engaging content.
- Vimeo: Focusing on high-quality, professional-grade content, Vimeo is a popular platform for filmmakers, videographers, and creatives.
- Dailymotion: Similar to YouTube, Dailymotion offers a mix of user-generated and professional content, and is especially popular in Europe.
- IGTV: Instagram’s dedicated video app, IGTV offers vertical, long-form video content that is optimized for mobile viewing.
- Facebook Watch: Facebook’s video platform offers a mix of original content, user-generated videos, and live streams, and is a popular platform for marketers.
- Periscope: A live streaming app owned by Twitter, Periscope allows users to share real-time video content with their followers.
- Triller: A music-focused video app, Triller allows users to create and share short music videos, and has gained popularity with younger audiences.
- Rumble: A video platform aimed at creators, Rumble offers a range of tools to help users monetize their content and reach wider audiences.
- Vidyard: A B2B video platform, Vidyard helps businesses create, host, and analyze video content for sales, marketing, and customer success.
FAQs
There are several popular video sharing platforms that can be effective for digital marketers, including YouTube, Vimeo, Facebook Video, and Instagram. Each platform has its own strengths and weaknesses, so it’s important to choose the ones that best align with your marketing goals and target audience.
To optimize your videos for SEO on video sharing platforms, you should start by conducting keyword research and including relevant keywords in your video titles, descriptions, and tags. Additionally, you can improve the SEO of your videos by optimizing the video file size, using closed captions or subtitles, and promoting your videos on other channels.
The metrics you use to measure the success of your video marketing efforts will depend on your goals and the platform you’re using. However, some common metrics include views, engagement (likes, comments, shares), click-through rates, and conversions. You can use analytics tools provided by the video sharing platform or third-party tools to track and analyze these metrics.