How To Create and Send Videos In Email?

Email marketing has remained a popular marketing strategy among big brands for a considerable length of time, with approximately 82% of marketers utilizing it. This is largely due to the fact that there are 4.37 billion email users globally and a staggering 347.3 billion emails being sent every day worldwide. If you’re looking for a way to increase your email’s chances of being opened, statistics indicate that including videos is a viable option. Here are the complete details on how to send a video through email to boost your chances of connecting with potential customers and turning them into loyal patrons.

Why Videos In The Email Are Important?

Including the word “video” in your email subject line can boost the open rate by 6%. Here are the reasons why videos in the email are important:

• Increase engagement with the subscribers: People crave videos. It is informative, attention-grabbing, and easy to comprehend. For these reasons videos naturally increase engagement with subscribers. In fact, using videos in email for marketing is considered better than ads, and social media marketing.
• Increase open rates: Video consumption has changed a lot in the past decade. It is easier than ever to watch videos even on the go. People are used to watching videos and are impatient to read through something they may not be interested in such as ads or promotions. But include a video and it is a whole different matter altogether. It is proven that videos increase email open rates.
• Reduce marketing costs: Email marketing costs are significantly lower than ads and other marketing campaigns helping you reduce marketing costs by a huge margin.
• Improve leads and conversions: Email marketing still stays relevant for a reason. It is easier for people to get a hold of the product brand. Videos make people curious and emails like those mentioned make it easier to reach the brand which in turn improves leads and conversions.
• Create a Brand Image: Quality videos leave a long-lasting impression. You will be able to imprint the name of your brand in the minds of people creating a brand image and awareness.

Tips To Use Videos In Emails Effectively

Video content has become an integral part of digital marketing, and incorporating videos in email campaigns is an effective way to engage and connect with your audience. Videos can help you convey your message in a more compelling and visually appealing way, leading to higher engagement rates and conversions. Here are some useful tips on how to use videos effectively in emails:

• Use the Email subject to highlight the video: Never forget to include the word “video” in your email subject line when you are setting up to send an email with a video. The most prominent line in an email is the subject since it is displayed right after the sender’s name.
• Keep the video short (less than 2 min): Don’t stretch out the video. Keep it short, less than 2 minutes, and to the point. Review the flow of the video and make sure it doesn’t feel rushed or incomplete.
• Provide autoplay function if possible: Certain email clients support direct video playback support. So make sure the autoplay function is enabled whenever possible. If not, make sure to include an attractive thumbnail along with a video to your link.
• Accompany video with relevant content in an email: The video you send mustn’t be the only source of content in your email. Include phrases and relevant content in the mail that points the email receiver in the direction of making them watch the video. 

Create And Send Videos In Gmail Using Flonnect

Here are the steps to create and send videos in Gmail using Flonnect: 

Creating a Video:

• Install the Flonnect Chrome extension.
• Click on the Flonnect extension icon in your browser to open the recorder.
• Select the recording options, such as screen and camera capture, microphone settings, and video quality.
• Click on the red record button to start the recording.
• Once done, click on the stop button to end the recording and download the video

Sending a Video in Gmail:

• Open Gmail and compose a new email.
• Attach the downloaded video, or if the video size is large, you can generate the video link from the Flonnect library and directly add the link inside the email.
• Choose the video playback settings, such as autoplay and loop.
• Add a message or a subject line to your email.
• Click on the send button to send the email with the video.

FAQs