What can help increase the conversions on your e-commerce website? What is one of the easiest ways to boost online sales? It’s getting a product video! Product videos give a brief explanation of a product along with all the functions and features available. This educates customers about the product and prompts them to make a decision faster, saving a lot of time, money, and energy. Research says that 73% of online consumers are willing to buy a product after watching a product video describing the product and its functions. It also says that 58% of the customer’s trust companies with product videos and 44% of them would be willing to make a purchase if the e-commerce website had product videos. Let’s see the benefits of eCommerce product videos.
Why Are Product Videos Important In E-commerce?
Just buying a product based on trust is not something everyone can stomach. Customers usually believe what they see, and they buy what they believe in. To solve this dilemma, product videos can be an important asset. E commerce product videos can help consumers by educating them about the product and giving them insights into its features and uses. This helps clear up customer confusion, making them buy the product instantly.
The customer experience will be drastically enhanced with product videos, as customers will now know what a product does without having to read lengthy explanations. Brands usually capture videos from various angles with the help of professionals to showcase their products in an appealing and attractive manner that gives customers a complete explanation of the product along with its advantages in one simple, short video.
Advantages of Product Videos
There are many advantages to having a product video on your e-commerce website. Here are a few:
Engagement And Brand Awareness
People prefer to watch videos instead of reading because a lot of information can be conveyed about your product in a short video than the long pages of text. This is why product video ads are so successful when compared to other forms of ads. The videos have amazing graphics and product illustrations that keep the customer engaged and increase your brand awareness a lot when compared to other forms of ads.
Increased Brand Value
The product videos are very easy to share among people. Posting your product video ads on social media platforms will help you easily attract a lot of people to your brand. Since product ads create more customer engagement and can reach a lot of people in a short amount of time creating more brand awareness, it automatically increases the brand value to a greater degree.
Higher Conversion Rate
Since product video ads increase your brand value by creating more customer engagement, it increases the customer’s trust in your product. Therefore, more people tend to choose your product when they see it available on an e-commerce website or in the market. This is the reason why product video ads are capable of creating higher conversion rates among customers.
Why E-Commerce Product Videos Are Important?
Product video plays are very important in e-commerce. Here are some of the reasons why:
- With the help of the e commerce product videos, customer will have all the knowledge needed to make an informed purchase and all the features of a product can be displayed on the website in an appealing manner.
- Increases sales and conversion rates as a video has more appeal than the images of the products. The best part is, creating a product video is way less expensive than advertising and is much more cost-effective.
- Attractive product videos will pull in reviewers to try the product and the eventual spread of awareness about your product which in turn will increase the engagement with the customers. Product videos are often easy to share on social media platforms.
- A well optimized product video can also help products to rank organically on different search engines also product videos can easily increase the brand value of a company by having it linked with exciting storytelling methods.
- These videos can also act as lead generators with massive potential. It is much easier and cheaper to spread awareness of a product with a product video on various social platforms than advertising in newspapers and TV.
- Lastly, product videos help build trust between the brand and the customer. This increases brand loyalty amongst the customers.
Tips To Get The Best Out Of Product Videos
Making a product video is not an easy task. A little mistake can get your product into a whole lot of trouble. This task requires a lot of knowledge in editing, a ton of research, and a product that is actually good. Here are some tips that can help you with this.
Content Is Always The King
No matter what product you have, you must make sure that you have relevant, good-quality content prepared. People will only be attracted to content that has everything right in it. The mistakes found in the content will become the highlight of the video instead of the product.
Know Your Audience
There are two important things one must know before creating a product video. Know your product and know your customer. Research on the users or the customers of your product. Know your product’s market and find out how you can influence this market with your product.
Educate The Customer
Product videos educate the customer about your product and its features. You can explain the capabilities and future possibilities of the product. Remember to not put a sales pitch in the video
Show And Tell
This is an age-old tip. You should not just tell about the product in the video, there must be proper demonstrations of the product along with an explanation about it. You can even show the different collections of the product in the video.
Link To Emotions, Have A Story
Usually, people buy products for their needs. Link this need to the product and weave a sentimental story around it. People connect to stories easily compared to normal videos.
Conversations With Potential Customers
You can also add in conversations with people who are interested in your product and ask their opinion on the subject. This can become an interesting aid to the storytelling part.
Short And Simple Is Always Right
Do not make the video lengthy and boring. Always stick to facts and demonstrations of your product and stay on topic.
Spice It Up With Some Edits And Customize
Editing and customization are important parts of creating a proper eCommerce product video. Special effects, sequences, transitions, and more are also a part of editing that require utmost care. Without customization and editing, there will be a bland and unappealing video of the product. Hence, editing and customization are requirements for all product videos.
Reviews And Unboxing
Have famous reviewers from well-known platforms unbox your product and review it; this is also an interesting way to promote your product. People love to hear what others have to say about a product, and if it is their favorite reviewer, they may even be willing to buy the product.
Conclusion
Product videos are immensely helpful and are an easy source of conversion. In 2022, almost all products will have a product video depicting the product along with its uses and features. With the increase in the number of users using smartphones, product videos are easily accessible and can be viewed by customers from all over the world.