Short video-sharing apps have become extremely popular in recent years, especially among younger generations. These apps provide a platform for users to create and share short videos, usually ranging from a few seconds to a few minutes. With the rise of TikTok, many other similar apps have emerged in the market, each with its own unique features and target audience. These apps are not only used for entertainment, but also for education, marketing, and even activism. In this blog, we will know about some of the top short video-sharing apps you should know about.
Benefits of Short Videos
Short videos have become increasingly popular in recent years, thanks to the rise of social media platforms that allow users to easily create, share, and consume this type of content. Here are some of the key features of short videos:
- Improved visibility to your viewers: Many people of this generation have less free time than the one before simply because most are chasing dreams and goals that they want to achieve. This is where short creative videos work well. While on a break during work hours do you think people would want to watch a longer video than a shorter one? Nope. This is why as a marketer, content creator, etc. you must make use of the short video format since it greatly increases your video visibility.
- Easy to create and share: Short videos are easier to make than longer videos. You need less time to shoot, make a smaller script, and edit a shorter-length video. And moreover, popular video-sharing apps provide you with in-app creating, editing features, and more which make sharing these videos even simpler.
- Brand Messaging is easier: Short video-sharing apps such as TikTok and Instagram Reels make it easier for brands to convey their message in a creative manner. They don’t take up much of the audience’s time and thus users don’t tend to get sick of them like most people do when an advertisement plays for too long.
- Largely Mobile users are targeted: The short video format is made for the mobile experience. Yes, there are desktop versions too, but it isn’t necessarily optimized for desktops. 92.3% of internet users access the internet on their mobile phones, which means these short videos have a wider reach potential than any other video format or marketing strategy.
Top 5 Short Video-Sharing Apps
Here are the top 5 short video-sharing applications you can get on your phone right now.
- YouTube Shorts: YouTube came up with YouTube Shorts after looking at the increasing popularity of short videos. Users can upload vertical videos or squared videos of up to 60 seconds in length. As a YouTube creator or marketer, Shorts can be a great way for you to increase your reach and convert audiences.
- Instagram Reels: Yes, it was created as a response to TikTok and the short video format’s rise to popularity. You have to give Instagram Reels a chance to find out the greatness behind the feature. Instagram Reels videos get 67% more engagement than regular Instagram videos. They can be searched using hashtags, shared, commented on, and saved for later viewing. It is very popular across the globe, especially in India, followed by The United States, and Brazil.
- Snapchat Spotlight: Snapchat Spotlight is a feature in the Snapchat app that is focused mainly on showcasing the best snaps from the Snapchat community but you can also create, edit and share regular videos in Spotlight. Spotlight’s best aspect would be the monetization feature. They provide a share of their advertising revenue to the creators whose videos gather a large number of views.
- TikTok: TikTok is the one that set the trend of short video format. It was generally assumed that no new social platform can steal any significant market share from giants like Facebook and YouTube which overshadowed other platforms, TikTok proved that it is possible.
- Sharechat: Primarily built for Indians, Sharechat is a multilingual social platform that supports more than 15 Indian languages. It is not just a short video-sharing platform, you can also share texts, and images while also supporting group chat and private messaging. It is especially popular in rural parts of the country where regional language plays a more significant role.
FAQs
Most short video-sharing apps allow users to create videos that are between 15 and 60 seconds in length. However, some platforms have specific limits, such as TikTok’s 60-second limit, while others, like Instagram Reels, allow users to create videos that are up to 30 seconds long.
Yes, most short video-sharing apps have built-in editing tools that allow users to trim, crop, add filters, and other effects to their videos. Some apps also have more advanced editing features, such as TikTok’s transition effects and text overlays, that can help creators make their videos more engaging.
There are several strategies that can help you gain more followers and engagement on short video-sharing apps. These include using popular hashtags, collaborating with other creators, engaging with your audience, and posting regularly. Additionally, creating high-quality and engaging content that resonates with your audience is key to growing your following and building your brand.